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Frequently small business owners spend hard earned cash for a web site and they get little return on the investment.

The first step in designing or redesigning your web site is to clarify the goals you want the web site to achieve. What is the purpose of your web site? What do you want your web site to do?

One of the goals of your web site should be to attract the attention of your target market. Most small business web sites fail to do this. Typically, these web sites are filled with information on the firm’s services, products and credentials.

These types of web sites do little to attract new customers, simply because they are “me” oriented. In other words, they don’t offer what the customer is looking for.

Most users of the Web are searching for information and solutions to problems. If your web site doesn’t provide easily found solutions the customer will quickly leave for other options.

Is your target market searching for the content you have on your web site?

Many small businesses have web sites in order to establish credibility. The mere presence of a web site is not going to convince prospects you can help them. To establish trust you need to demonstrate your expertise and qualifications.

One method for establishing credibility is by featuring testimonials. Comments from others are perceived with greater credibility than descriptions of your features and benefits. This will help differentiate your business from the competition.

What are you doing to differentiate your web site and build credibility?

Generating leads is one of the most important objectives for a small business web site. If people come to your web site for solutions, you want as many of them as possible to contact you.

It is also desirable for your web site to differentiate people who are not ready to buy from people who are ready to make a purchase.

Visitors to you web site need to be given direction and incentives.

Does your web site prompt people to supply contact information and contact you? Is there motivation for them to give you their contact information?  Continue reading »

written by admin \\ tags: Internet Marketing, Work at Home

Selling services or products over the Internet can be done in two ways. You can either sell through catalog style e-commerce marketing or through direct response marketing. Catalog style e-commerce marketing involves putting a range of services or products with their specifications, functions and uses before the eyes of prospective buyers. Pretty easy. The buyer makes his choices based on the information he sees. But direct response marketing often involves selling only one product or service. The buyer has only two choices – to buy (or take some other form of action the seller wants) or leave. Not easy at all, but immensely rewarding if you can do it well.

In direct response Internet marketing, you must be able to move your reader to take action (often it is to buy your product) simply by communicating through the written word. Doing that successfully takes a very specific set of skills. You must be a master at writing eyeball-grabbing sales copy.

Here are three elements of great sales copy Continue reading »

written by admin \\ tags: Internet Marketing, Work at Home