Feb 11

Anyone who has an online business will know the importance of a consistent flow of visitors to their website. Without traffic, your website will not be seen by anyone and will not result in any sales.

When it comes to free traffic, search engine optimization (SEO) is the main strategy to tackle. You want to get your site ranked on the first page of the search results for terms that you are targeting. Having a good ranking for a select few highly searched terms can bring you loads of free traffic but technically, the traffic is not free. You have to put a lot of effort into link building, optimizing your site, etc. This takes time and as the saying goes, time is money.  Continue reading »

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Jan 31

Anyone who has an online business will know the importance of a consistent flow of visitors to their website. Without traffic, your website will not be seen by anyone and will not result in any sales.

When it comes to free traffic, search engine optimization (SEO) is the main strategy to tackle. You want to get your site ranked on the first page of the search results for terms that you are targeting. Having a good ranking for a select few highly searched terms can bring you loads of free traffic but technically, the traffic is not free. You have to put a lot of effort into link building, optimizing your site, etc. This takes time and as the saying goes, time is money.

For this article, we will focus instead on paid sources of traffic. This is the fastest way you can generate a lot of traffic to test your sales page for conversions. The most effective paid traffic is that generated through pay-per-click (PPC) platforms such as Google AdWords, Yahoo Search Marketing and Microsoft adCenter. These three platforms get the lion’s share of PPC traffic so you should focus on them. Master them and you will be on your way to creating streams of traffic on demand. Continue reading »

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