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In direct marketing one of the hottest topics is always about headlines. Everyone is always looking for another angle, another way to pack even more selling power into their headlines.

Why? Because for many decades,test after test have conclusively proven that a good headline can increase your response by as much as 1800%! With that type of improvement it makes sense to devote as much time as it takes to create and test headlines until you have found a winner.

The headline or first impression is the part of the ad that gets attention. The first step in persuading your reader to buy your product is by getting their attention. Here are some tips for making your headlines more effective and compelling.  Continue reading »

written by admin \\ tags: Headlilnes, Internet Marketing

When you first start your blog, you have so much to say that you have no problem posting every day. After a while, you begin to run out of ideas and you can’t seem to come up with fresh content. Every blogger has this problem from time to time. So how do you keep the blog going - keep it fresh and full of value? Here are some ideas:

Do a top 10 list - “The top 10 mistakes people do when trying _______ for the first time.” “The top 10 tips for ______.” Lists tend to be easier to write and take less time to formulate. If you can’t come up with 10, perhaps you can make it the top 3 or top 5.

Interview an expert - Approach someone who is very knowledgeable in your blog niche and you may find they’ll be happy to do an interview, especially if they have a new product just launched and would like the exposure. Put together some thoughtful questions and ask them to write out their answers. The beauty of this blog post is that aside from asking the questions, the interviewee does all the work!  Continue reading »

written by admin \\ tags: Blogs, Internet Marketing