Unless you’re completely new to the Internet, you’ve most likely heard of ezines. Chances are, you are subscribed to several of them.
What’s an ezine?
An ezine (sometimes also spelled e-zine) is simply an informative, electronic newsletter delivered via email. They arrive in your Inbox on a regular basis — daily, weekly, monthly, or anything in between, including sporadically — and, ideally, provide you with useful information.
Ezine publishers cover pretty much any subject you can imagine. Internet marketing is popular, but you could easily find one or more about things like bird-watching, beekeeping, soap-making, hang-gliding, investments, real estate, and much, much more!
Unfortunately, far too many publishers — especially in the Internet marketing or business arenas — seem to forget about the “informative” part. They bombard you with daily emails that are little more than thinly disguised sales letters for whatever product s/he is promoting that day. If after three or four emails you haven’t received anything useful, unsubscribe. CAN-SPAM compliant newsletters will have a link included in the email, usually at the bottom. Some email service providers will give you the opportunity to explain why you unsubscribed — don’t be shy! Tell them you were looking for the information that was promised on the signup page, not continuous spiels about the latest, greatest products! Continue reading »