Work at Home

Unless you’re completely new to the Internet, you’ve most likely heard of ezines. Chances are, you are subscribed to several of them.

What’s an ezine?
An ezine (sometimes also spelled e-zine) is simply an informative, electronic newsletter delivered via email. They arrive in your Inbox on a regular basis — daily, weekly, monthly, or anything in between, including sporadically — and, ideally, provide you with useful information.

Ezine publishers cover pretty much any subject you can imagine. Internet marketing is popular, but you could easily find one or more about things like bird-watching, beekeeping, soap-making, hang-gliding, investments, real estate, and much, much more!

Unfortunately, far too many publishers — especially in the Internet marketing or business arenas — seem to forget about the “informative” part. They bombard you with daily emails that are little more than thinly disguised sales letters for whatever product s/he is promoting that day. If after three or four emails you haven’t received anything useful, unsubscribe. CAN-SPAM compliant newsletters will have a link included in the email, usually at the bottom. Some email service providers will give you the opportunity to explain why you unsubscribed — don’t be shy! Tell them you were looking for the information that was promised on the signup page, not continuous spiels about the latest, greatest products!  Continue reading »

written by admin \\ tags: Ezines

Selling services or products over the Internet can be done in two ways. You can either sell through catalog style e-commerce marketing or through direct response marketing. Catalog style e-commerce marketing involves putting a range of services or products with their specifications, functions and uses before the eyes of prospective buyers. Pretty easy. The buyer makes his choices based on the information he sees. But direct response marketing often involves selling only one product or service. The buyer has only two choices – to buy (or take some other form of action the seller wants) or leave. Not easy at all, but immensely rewarding if you can do it well.

In direct response Internet marketing, you must be able to move your reader to take action (often it is to buy your product) simply by communicating through the written word. Doing that successfully takes a very specific set of skills. You must be a master at writing eyeball-grabbing sales copy.

Here are three elements of great sales copy Continue reading »

written by admin \\ tags: Internet Marketing, Work at Home