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So, you have a new terrific looking Website. You’ve gone to great lengths to make sure it is Search Engine Friendly, you have great content and you are sure that you are what the Search Engines have been waiting for! Your big launch date comes and goes, and nothing. But it takes time to show up on the generic Search Engine results, you might say. So you try an aggressive marketing campaign, and still, your sales are almost non-existent.

What is happening? Your keywords are the fundamental building blocks of your online success. Because the competition is so great, choosing general or broad keywords is almost a guarantee that either you will not show up on the Search Engine results, or if you do, your target audience will not be looking for what you have to offer. Your keywords need to be as specific as possible to get you the results you are looking for. In other words, shoppers ready to buy your product or services are your target and the ones who will immediately find you. Not only that, but the greater the specificity of your keyword, the less competition you will face.

Choosing the right keywords when your Website is new can be tricky as well as time consuming. There are a few ways to go about it:

1. You might not think objectively. Ask your clients, family members, or friends what they would look for if searching for your product. You might be surprised at what insights they can give you.

2. Get personal with your keywords. Take the obvious general keywords that come to mind, for this example we will use “toys”, and try narrowing it down. Try “toy trucks” or “infant toys” or “water toys”. Now go even deeper in your category and try “infant rattle toys” or “baby teething toys”. You see how you are now targeting exactly what someone might be searching for?  Continue reading »

written by admin \\ tags: Internet Marketing, Search Engine Optimization (SEO), Work at Home

Frequently small business owners spend hard earned cash for a web site and they get little return on the investment.

The first step in designing or redesigning your web site is to clarify the goals you want the web site to achieve. What is the purpose of your web site? What do you want your web site to do?

One of the goals of your web site should be to attract the attention of your target market. Most small business web sites fail to do this. Typically, these web sites are filled with information on the firm’s services, products and credentials.

These types of web sites do little to attract new customers, simply because they are “me” oriented. In other words, they don’t offer what the customer is looking for.

Most users of the Web are searching for information and solutions to problems. If your web site doesn’t provide easily found solutions the customer will quickly leave for other options.

Is your target market searching for the content you have on your web site?

Many small businesses have web sites in order to establish credibility. The mere presence of a web site is not going to convince prospects you can help them. To establish trust you need to demonstrate your expertise and qualifications.

One method for establishing credibility is by featuring testimonials. Comments from others are perceived with greater credibility than descriptions of your features and benefits. This will help differentiate your business from the competition.

What are you doing to differentiate your web site and build credibility?

Generating leads is one of the most important objectives for a small business web site. If people come to your web site for solutions, you want as many of them as possible to contact you.

It is also desirable for your web site to differentiate people who are not ready to buy from people who are ready to make a purchase.

Visitors to you web site need to be given direction and incentives.

Does your web site prompt people to supply contact information and contact you? Is there motivation for them to give you their contact information?  Continue reading »

written by admin \\ tags: Internet Marketing, Work at Home