If you already have an existing product, how would you go about finding ways to improve it? One way would be to conduct a focus group where you get a group of maybe ten customers or even people that did not purchase your product, and ask questions. What did they like if they purchased, and if they did not purchase, what caused them to hesitate? Is there something that could be done to improve the product in their eyes? Did the copy fully explain what the product does for them and how it will be valuable to their situation? Asking for suggestions and comments will often prove to be invaluable marketing advice and sometimes can come as a surprise.
A meeting can be over a conference line or it can also be a netmeeting online. Whichever feels most comfortable to your participants would be ideal. Continue reading »