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Selling services or products over the Internet can be done in two ways. You can either sell through catalog style e-commerce marketing or through direct response marketing. Catalog style e-commerce marketing involves putting a range of services or products with their specifications, functions and uses before the eyes of prospective buyers. Pretty easy. The buyer makes his choices based on the information he sees. But direct response marketing often involves selling only one product or service. The buyer has only two choices – to buy (or take some other form of action the seller wants) or leave. Not easy at all, but immensely rewarding if you can do it well.

In direct response Internet marketing, you must be able to move your reader to take action (often it is to buy your product) simply by communicating through the written word. Doing that successfully takes a very specific set of skills. You must be a master at writing eyeball-grabbing sales copy.

Here are three elements of great sales copy Continue reading »

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Flipping websites is a business model that many online marketers use to generate quick cash. Frankly, it is not as easy as that may sound, but once you have worked out an established process for getting the site, establishing its value and marketing it in the right market, it can be a money maker.

This online business is not limited to flipping just websites. The business model can include selling blogs, Squidoo Lens and Hubpages. The upside of building a Squidoo Lens, Hubpage or say a Blogger Blog, is that the site can be built and sold with just the investment of time, with no cash out of pocket.

If the business model was to use WordPress.org as the site building tool, the cost can be kept to a minimum. The benefit is that the site can be built on a specific domain name and on hosting that you control. A site built for the price of a ten dollar domain name and a faction of a monthly hosting fee, then sold for $50, puts nearly 40 bucks in your pocket or Paypal account.  Continue reading »

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