If you are promoting an affiliate link or your own site or service, without first capturing the customer’s name and email address, you are leaving lots of business and money on the table.
This may seem very basic promotion and marketing information for many of you who have been working on line for any length of time. It seems that many others just have not totally figured out how to go about promoting effectively.
When you promote a bare affiliate link, the potential customer clicks on the link and goes to the site. They either buy at the sales page or surf on never to return The percentage of sales for first-time visitors is very low.
Whatever effort including money and time that you put forth to get the customer to that sales page is gone. That potential customer has been lost to you forever. Continue reading »