Making email opt-in pages more effective is most important yet all too often overlooked and forgotten task of a company’s marketing agent whose job is to increase sales through email contacts. Design and presentation of the opt-in pages determines the quality of email lists and the rate of company growth in addition to meeting or raising subscriber’s expectations. All of these in turn lend a helping hand to the desired email performance.
The first and foremost step toward maximizing the opt-in pages is to entice and persuade recipients of the emails to complete and submit them. The second step is the task of designing the opt-in page.
Drawing visitors into the company’s website is an important goal but once there, visitors should be persuaded to sign up by going to the opt-in page. The path to that page, therefore, must attract attention to itself by being clearly and attractively visible and links to the opt-in page should appear on the Home page as well as on all the other pages on the company’s website. Continue reading »