Sep 18
In direct marketing one of the hottest topics is always about headlines. Everyone is always looking for another angle, another way to pack even more selling power into their headlines.
Why? Because for many decades,test after test have conclusively proven that a good headline can increase your response by as much as 1800%! With that type of improvement it makes sense to devote as much time as it takes to create and test headlines until you have found a winner.
The headline or first impression is the part of the ad that gets attention. The first step in persuading your reader to buy your product is by getting their attention. Here are some tips for making your headlines more effective and compelling. Continue reading »